Jan. 8, 2026

San Francisco's Hotel Industry is our face to the World. Talking with Alex Bastian.

San Francisco's Hotel Industry is our face to the World. Talking with Alex Bastian.

San Francisco’s hospitality industry is a key component of the regional economy. But the Covid pandemic and inept political management slowed our recovery. But 2025’s results for the industry augur well for 2026 as the Super Bowl returns to San Francisco and more conventions are coming to Moscone Center.

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Alex Bastian, the CEO of the Hotel Council of San Francisco, has overseen a steady recovery of this sector from the depths of Covid shutdowns to robust financial performance. With the Super Bowl coming to the City and the Region next month and a surge in conventions and conferences coming to Moscone Center, demand for hotel rooms in 2026 is surging.