San Francisco Mercantile: a unique retail chain. Talking with owner and founder Robert Emmons.
    
    
    
        
    Crafting a profitable, unique business strategy for a retail chain sited in two globally famous neighborhoods - the Castro and Haight Ashbury.
Retail is a challenging business sector due to on line retailers like Amazon for instance. But in San Francisco a unique retail chain located in two iconic and globally famous neighborhoods - the Castro and Haight Ashbury - is successfully showcasing local artists and artisans. It's a business strategy that is paying dividends to its owner and founder Robert Emmons.