The 2016 vote by 52% of the UK electorate to leave the European Union came at the end of a contentious campaign where Social Media dominated. Targeted micro marketing crafted by firms like Cambridge Analytica foreshadowed even greater success for such Social Media strategies in the 2016 Trump victory over Hillary Clinton. Josh Hamilton explains how it happened and why such internet driven political manipulation is likely to happen again.
His book is a must read to stay up to speed on meta data driven political campaigns. Here's the link to Josh's book: https://establishmentcivilwar.co.uk
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